The VidCaster team is excited to announce a new feature called “Leadwall” launching today, available on Business Edition and higher service plans.
Leadwall is a video gate that asks your viewers for basic contact information in order to view a video. The VidCaster Leadwall feature allows you to collect actionable leads from your online videos with a CSV downloadable report or a Saleforce integration to send leads directly to your sales team.
The VidCaster Leadwall collection form is easy for your viewers to understand and designed to maximize conversion rates:
Like the rest of the VidCaster platform, we’ve designed our Leadwall feature to be simple for video marketers to create Leadwall forms and administer their leads, while still packing a punch with powerful lead generation features that experienced video marketing customers have asked for.
One of the most powerful attributes of VidCaster’s Leadwall feature is its customer relationship management (CRM) connectors. On launch we have support for CSV file export and a CRM connector for Salesforce, and we have many more integration announcements coming soon for other popular CRMs and marketing automation platforms. (Do you have a preferred CRM or marketing automation platform that you’d like to see integrated with VidCaster’s Leadwall? Let our sales and product team know what platform you use at firstname.lastname@example.org!)
Our first CRM integration is the Saleforce.com platform. With this Leadwall connector, VidCaster sends a copy of each lead directly to your Salesforce account with a hidden Lead Source called VidCaster, so you always know which leads come from your video site, allowing you to directly track the performance of your video content in driving your bottom line.
Here’s a screenshot from Salesforce showing an example lead object created by the VidCaster Leadwall:
Get started now with VidCaster’s Leadwall to drive business through your online video content! It’s easy to get started with VidCaster using your existing video library — VidCaster’s platform is compatible with YouTube, Brightcove and many other video players allowing for point and click integration.
- Leadwall Information Page: http://leads.vidcaster.com/
- VidCaster Support article about configuring Leadwall: http://support.vidcaster.com/how-to-use-leadwall-feature/
- Video tutorial on using Leadwall: http://tv.vidcaster.com/qmQdA/how-to-use-vidcasters-leadwall/