Replace Video: Change out a published video without breaking the link
Posted by Matt Childs on March 1, 2013 Comments
We know you’re not perfect and there may be some times when you publish a video and then decide you need to make changes, which could break the unique URL associated with that video shared on thousands of pages. That’s bad news for your video site’s SEO. To solve this, we’ve released our Replace Video Feature.
Replace Video makes it super easy to replace a video on your video site without changing or breaking the unique link associated with it, making it even easier to manage video broadcasted to thousands of viewers and websites.
Learn more about Replace Video by signing up for a free trial of VidCaster.
How to use Recorded Webinars For SEO and Lead Generation
Posted by Matt Childs on February 28, 2013 Comments
If you are like most marketers we work with, you broadcast webinars weekly to your sales prospects and record the presentation to video for use as follow-up collateral. In most cases you receive a large number of registrants and a small number of attendees. So how do you repurpose the recordings to get the most value in your marketing efforts?
Join us as we discuss 6 ways marketers use recorded webinars for SEO and Lead Generation.
We cover:
-Video Hosting and Presentation
-Chapterize video for easy navigation
-Auto-transcription and SEO optimization
-Gate video content for Lead Generation
Watch the 25 min webinar
VidCaster Moves Into a New Headquarters
Posted by Matt Childs on February 25, 2013 Comments
After over a year working from a popular co-working space in San Francisco, we have finally moved into our new digs in the historic Sharon Building located just off of Market on New Montgomery Street.
The new space is needed as VidCaster is rapidly expanding team to meet growing customer and market demands. We invited our closest 70+ friends to come to warm the new office. Watch the video to see how it turned out. If you didn’t make it to this party, join us for next one. Follow us on Twitter to hear about the next event.
Congrats to PandoDaily on their new video channel powered by VidCaster
Posted by Matt Childs on February 25, 2013 Comments
If you don’t know PandoDaily, you soon will. The tech blog started by Sarah Lacy, book author and veteran journalist (and most recently with TechCrunch) is a daily technology news blog focused on startups and the startup ecosystem. Pando is funded by Silicon Valley elite.
PandoDaily’s blog features quality content and with just over a million visitors a month, is growing to become a top resource for tech fanatics. Video being the mainstay for most of their audience, the company has focused on producing top quality interviews, web shows, and fireside chats, discussing controversial topics with the world’s top entrepreneurs and business leaders.
Cheers to PandoDaily, congrats on your new video channel powered by VidCaster!
5 Ways Marketers Use VidCaster To Drive Leads and Engagement
Posted by Matt Childs on February 19, 2013 Comments
To get a better understanding of how our video platform can configure to your goals and specs, here are some brief examples of how our customers have deployed VidCaster in their organizations.
5 Ways Marketers Use VidCaster To Drive Leads and Engagement
1. Centralize and Brand Video Content
- Marketers use VidCaster to centralize video content in a single easy-to-use management interface on their domain name.
- Organize videos in categories that apply specifically to the content your marketing.
- Brand your VidCaster site by choosing a pre-designed template and bringing over the header and footer CSS elements from your corporate site for unified branding across all web properties.
- Connect your VidCaster site to your domain name by creating a video subdomain.
2. Generate Leads by gating valuable videos and webinars with forms
Use Leadwall to gate playlists of videos with a standard form that delivers contact information to Salesforce. Marketers use this feature to gate recorded webinars and sensitive content.
3. Tag each video with interactive bookmarking
Easy-to-use interactive bookmark and chapter building using our on-demand annotation studio. Create jump points in video, great for extended play content.
4. Transcribe each video and optimize for SEO
Marketers use VidCaster’s built in one-click auto-transcription tool, which transcribes the video via our certified partner and is delivered back into the app ready to go, placed below your video. This feature super charges your SEO, loading pages with rich key-phrases.
5. Connect Marketing Automation and Analytics
Connect your VidCaster video site with leading marketing automation solutions like Marketo, Eloqua, HubSpot, SilverPop, and Pardot. Measure video performance and conversions with Google Analytics.
VidCaster’s new “Leadwall” feature drives sales leads from your online videos
Posted by Kieran Farr on January 29, 2013 Comments
The VidCaster team is excited to announce a new feature called “Leadwall” launching today, available on Business Edition and higher service plans.
Leadwall is a video gate that asks your viewers for basic contact information in order to view a video. The VidCaster Leadwall feature allows you to collect actionable leads from your online videos with a CSV downloadable report or a Saleforce integration to send leads directly to your sales team.
The VidCaster Leadwall collection form is easy for your viewers to understand and designed to maximize conversion rates:
Like the rest of the VidCaster platform, we’ve designed our Leadwall feature to be simple for video marketers to create Leadwall forms and administer their leads, while still packing a punch with powerful lead generation features that experienced video marketing customers have asked for.
One of the most powerful attributes of VidCaster’s Leadwall feature is its customer relationship management (CRM) connectors. On launch we have support for CSV file export and a CRM connector for Salesforce, and we have many more integration announcements coming soon for other popular CRMs and marketing automation platforms. (Do you have a preferred CRM or marketing automation platform that you’d like to see integrated with VidCaster’s Leadwall? Let our sales and product team know what platform you use at sales@vidcaster.com!)
Our first CRM integration is the Saleforce.com platform. With this Leadwall connector, VidCaster sends a copy of each lead directly to your Salesforce account with a hidden Lead Source called VidCaster, so you always know which leads come from your video site, allowing you to directly track the performance of your video content in driving your bottom line.
Here’s a screenshot from Salesforce showing an example lead object created by the VidCaster Leadwall:
Get started now with VidCaster’s Leadwall to drive business through your online video content! It’s easy to get started with VidCaster using your existing video library — VidCaster’s platform is compatible with YouTube, Brightcove and many other video players allowing for point and click integration.
Visit this page to signup for a Leadwall account.
VidCaster’s Leadwall in 60 Seconds
Additional Resources:
- Leadwall Information Page: http://leads.vidcaster.com/
- VidCaster Support article about configuring Leadwall: http://support.vidcaster.com/how-to-use-leadwall-feature/
- Video tutorial on using Leadwall: http://tv.vidcaster.com/qmQdA/how-to-use-vidcasters-leadwall/
Maintence: Vimeo Connector Down
Posted by Danielle Childs on January 29, 2013 Comments
We are no longer able to pull Vimeo videos into VidCaster due to recent changes in the Vimeo platform. We are working on an upgrade to our Vimeo connector to bring back the functionality with a tighter integration. Stay tuned!
VidCaster Adds Key Executives to Go After Video Marketing Automation Market
Posted by Kieran Farr on January 11, 2013 Comments
San Francisco, CA (PRWEB) January 11, 2013
VidCaster, a leader in online video marketing automation, announced it will be bringing on San Francisco based video marketing experts from DreamSimplicity, including its employees and key accounts as part of VidCaster’s growing focus on video marketing and video learning management solutions.
“We’re ecstatic to welcome the DreamSimplicity team to the VidCaster family, strengthening our product’s focus on video marketing automation for B2B clients,” said VidCaster CEO and co-founder Kieran Farr. “Their strong experience as a VidCaster reseller combined with their demonstrated client work in video marketing will accelerate our offerings for our customers and allow us to better serve the exploding market for video marketing automation in 2013.”
Matt Childs, CEO and Founder of DreamSimplicity will become VidCaster’s new VP of Sales, Kieran Farr will remain VidCaster’s CEO. “I couldn’t be happier to bring our sales and marketing experience to VidCaster’s strong technology and operational foundation,” said Childs. “We have led the way for our clients to leverage video for lead generation and learning management and look forward to making those solutions available to the wider market with VidCaster’s platform.”
VidCaster, founded in 2010, provides video marketing solutions for top-tier clients such as VMware, MIT, Airbnb, Informatica, SafeNet, Cloudwords, and hundreds of other customers. VidCaster’s unique automated video portal creation and hosting technology has made it a leader in rapid prototyping of video portals that drive sales and marketing goals for organizations of all sizes.
In a related announcement, VidCaster announced the nomination of investor and advisor Patricia Roller to the VidCaster board of directors. Roller is highly active in the Silicon Valley investment community and joined top-tier investors 500 Startups and Quest Venture Partners in VidCaster’s financing round. Formerly she was one of the owners and Co-CEOs of frogdesign inc., a strategic, creative consulting firm operating in the US, Asia and Europe. While at frog, Patricia also had a key role in managing major accounts such as HP and Motorola.
VidCaster CEO Farr said, “We’re honored to add Patricia to the Company Board where she will add her strong operational and sales experience to VidCaster’s strong technology foundation.” Roller will join Farr and VidCaster co-founder Steve Cochrane.
VidCaster, founded in 2010, provides video marketing solutions for top-tier clients such as VMware, MIT, Airbnb, Informatica, SafeNet, Cloudwords, and hundreds of other customers. VidCaster’s unique automated video portal creation and hosting technology has made it a leader in rapid prototyping of video portals that drive sales and marketing goals for organizations of all sizes. VidCaster is a service mark of Vid Network, Inc.
To take a test drive of VidCaster or to find out more contact sales(at)vidcaster(dot)com or visit us at http://www.vidcaster.com.
Press inquiries:
Kieran Farr, CEO
Tel: (800) 975-5915 x700
Email: pr (at) vidcaster (dot) com
Original release:
VidCaster Themes Are Now Responsive
Posted by adria m on November 19, 2012 Comments
Browsing the web on different mobile devices is a rising trend. Smartphones and tablets accounted for 10.3% of all web browsing in October 2012, and mobile browsing will continue to grow.
At VidCaster we are committed to ensuring that videos play properly in all browsing environments and electronic devices.
We have taken video site compatibility one step further by making sure that your video site layout looks great and is easy to navigate on all devices, using ‘responsive design’ - a web design technique that allows your site layout to adjust for maximum usability.
Over the last few months we have been updating all our themes to use responsive design, so your video site layout will adjust based on device size to provide an optimal experience.
We’re excited to announce that all VidCaster themes are now mobile optimized using responsive design. This will be provide a better user experience to your viewers, no matter how they view your video site.
Here’s a look at the Weegie theme, optimized for desktop, tablet, and smart phone:
New: HD Switch for the VidCaster Video Player
Posted by Steve Cochrane on November 12, 2012 Comments
The VidCaster video player now has an HD switch (represented with the fairly standard ‘cog’ icon) which can be used to toggle between high definition and standard definition video. Here’s one of our tutorials for an example, with noticeably sharper text and screenshots in HD mode.
Site owners can still specify which resolution they want served by default in Player Settings, as shown in the above video. Also, once a viewer chooses HD or SD, that preference is stored and any future videos they watch will play in their preferred resolution.
This was the handiwork of our amazing contract developer, Dan Connor, who has made it open source and available to the VideoJS community. If you use VideoJS, you can grab his pull request now and use it in your own player.
